A Story In Each Sparkle
“Jewelry is a very personal thing... it should tell a story about the person who’s wearing it.”
- Garance Daré
Glimpses of Nature:
The Story Behind Juniper Gem Company
Hello, I’m Karen Fleck, the proud owner and founder of Juniper Gem Company. Our journey was born out of a desire to offer our community value, quality, and unique jewelry. Nestled in Northeastern Nevada, we cherish our relationships with customers like you and strive to make your shopping experience unforgettable.
The name "Juniper Gem Company" emerged from a family brainstorming session and reflects our deep ties to Nevada since 1975. This corner of Nevada has been our home, where our children grew up surrounded by its majestic mountains, lakes and streams, and distinct seasons. Our roots here are intertwined with memories of hiking, hunting and fishing, rock hounding, gold mining, exploring ghost towns, and the essence of juniper trees.
My transition into jewelry followed a fulfilling career in the beauty industry and was fueled by a lifelong passion for the organic beauty of gold and diamonds. This shift has been a thrilling journey of transformation and expansion. As we embark on branding Juniper Gem Company, we eagerly anticipate helping you discover, create, or find that perfect piece of jewelry.
At Juniper Gem Company, we offer a blend of traditional and distinctive jewelry pieces. We proudly showcase local artisanal craftsmanship, providing you access to unique pieces that celebrate our region's creativity and talent. More than just a jewelry store, we aspire to be your trusted companion in the world of fine jewelry.
We look forward to getting to know you and welcoming you into the Juniper Gem Company family. Let us be your favorite jewelry store, where every piece tells a story and every visit is a delightful experience.
Upper photo by Erin Bernius Photography
Crafting Stories of Heritage and Emotion
Jewelry is not just about adornment; it embodies narratives of craftsmanship, heritage, and emotion. Each piece tells a story—whether it's an heirloom ring carrying memories of generations past or artisan earrings reflecting the artist’s journey and love for nature's beauty. Jewelry is a canvas where personal stories intertwine with cultural narratives. A necklace worn on a special occasion holds cherished memories, while a pendant made from recycled metals symbolizes sustainability and innovation. Each piece bears a unique tale, waiting to be cherished and shared.
At Juniper Gem Company, we aspire to foster meaningful relationships through openness, honesty, and exceptional customer service. We aim to enrich lifestyles by offering jewelry that adds beauty and excitement to every purchase. We hope our customers appreciate the craftsmanship, materials, and carefully curated stones behind each piece.
